When you make clothes and jeansto stand the test of time, your sights are always on the future. We’velong been advocates for sustainability—and our ambitions today are only bolder. Our plansand partnerships are focused on three main pillars: climate, consumption and community.We’re not shy about confronting the clothing industry’s effect on the planet. We’ve madeterrific progress behind the scenes. With you involved, we can do more and we can do better.Every great movement begins with a conversation. Want to learn more? See our goals andprogress in our latest Sustainability Report. There’s no denying that the fashion industry plays a part in today’s climate crisis. It’s essentialthat we adopt new industry practices that stress the planet less, from reducing energy use,emissions and waste, to taking a smarter, more responsible approach to water use andconservation. Not only do we tackle these issues head-on, we share our innovations with theentire industry. Let’s take a look at how we’re changing the game for good. 1 / 3 Using less of our planet’s most essential resources is one of our most important innovations. Since introducing our Water<Less® processes in 2011, our flagship initiative to maximize water efficiency, we’ve cumulatively saved almost 13 billion liters of water as of 2020. It’s now a driving force for continued innovation across the industry, and we’ve reframed our water conservation strategies to focus on saving water in the places that need it the most. We also established our Recycle and Reuse Guidelines, a progressive objective that requires facilities to recycle more than 20% of the water used in manufacturing. By regularly conducting energy audits at our manufacturing facilities, we’re able to nimbly update our operations to be more energy efficient. Modernizing heat production, reducing our use of natural gas, choosing LED lighting and updating HVAC systems prove that little changes can make a big impact. Cotton is undeniably our most used material—which is why so much of our sustainability work focuses on this farmed fiber. In 2020, 83% of our cotton came from more sustainable sources, including Better Cotton, organic cotton and recycled cotton. And we continue to explore the possibilities presented by alternative fibers and new innovations in the field. So far, we’ve introduced Cottonized Hemp, denim made with Circulose® fiber by Re:NewCell and our most advanced approach to sustainable design and manufacturing—Levi’s® WellThread®, a collection designed for recyclability down to the detail, even the zipper and iconic Levi’s® Two Horse patch. To leave the smallest possible carbon footprint, we introduced new shipping carton designs and streamlined our shipping and distribution process. These meaningful changes reduce packaging waste, carbon emissions and transportation emissions. 1: Improve cotton cultivation. Our work with the Better Cotton Initiative helps to support more sustainable agricultural practices that replenish soil health, promote cleaner waterways and support farmer livelihoods. 2: Source alternative fibers so our natural resources can rebuild. 3: Protect our forests, habitats and water quality. Forests help stabilize the climate by absorbing about 2.6 billion metric tons of carbon dioxide. In 2020, we updated our environmental Commitment to Source Sustainable Wood-Based Fibers, a pledge to protect ancient and endangered forests and address the social impact of wood-based fiber production. 1 / 5 Without our people, our products wouldn’t exist. From our global colleagues to every personin our supply chain to the communities where we operate, we’re committed to protecting andimproving our workers’ well-being.Over a decade ago, we set up our Worker Well-being initiative to support financialempowerment, safety, health and gender equality among the workers who make our productsaround the world. We continue to offer employee programs and resources to build skills andfoster inclusivity.In 2020, we took an honest look at who makes up our teams to improve diversity at everylevel, both in our organization and in those of our suppliers. We examined pay equity, createdresource groups to drive conversations that will lead to meaningful structural changes andcontinued our support of other organizations and nonprofits through financial support andvolunteer efforts.The Levi’s® brand has been a part of culture and cultural conversations for decades. We useour reach to advocate for and support organizations addressing the most pressing socialissues of today. A few of the causes near and dear to our heart and yours: voting, gunviolence prevention, LGBTQIA+ equality, paid family leave, reproductive rights andenvironmental conservation. We’re committed to making better choices and better clothes. Because when we make better,you can buy better. And what you buy better, you can wear longer, so you can buy less andglobal colleaguescommitted to protecting andwaste less. We launched our Buy Better, Wear Longer campaign in 2021—a mantra andmovement that encourages more conscious purchasing decisions. Most importantly, as welook at our own resource consumption, we’re making strides to improve the circularity of ourproducts, pioneering innovations that can scale to drive positive change across the industry.Designing clothes for circularity means using recyclable and renewable materials that can bemade again, and limits the use of resources in the production process. Check out how we’repreparing to be circular-ready. 1 / 5
CONFRONTING CLIMATE CHANGE
SUPPORTING OUR COMMUNITY
CHANGING CONSUMPTION HABITS
FAQs
What is Levi's mission statement? ›
Mission Statement. To deliver profits through principles to make an outsized impact on the world.
How does sustainable fashion help the environment? ›Sustainable fashion is about creating clothing that is made from eco-friendly materials and is produced in a way that minimizes environmental impact. It's also about promoting fair labor practices and ethical working conditions for garment workers.
What does the sustainability initiative at LS&CO mean? ›Our sustainability strategy centers on three main pillars — climate, consumption and community — that encompass where we are putting our energy and how we see our obligations in and beyond this moment.
Is Levi a good or bad brand? ›A study ranking 700 American companies lists Levi Strauss & Co. as the most trustworthy clothing brand. See who else made the cut.
What are the environmental initiatives of Levis? ›Integrating Sustainability and Business Strategies
The goals reflect our intent to reduce GHG emissions, strengthen water stewardship, advance the circular economy, elevate worker well-being, foster greater diversity, equity and inclusion (DE&I), and advocate for progress on the social issues of our time.
- 40% absolute reduction in supply chain GHG emissions* ...
- 90% absolute reduction in GHG emissions and 100% renewable electricity in all company operated facilities** ...
- Net-zero emissions of greenhouse gases*** ...
- Reduce freshwater use in manufacturing by 50% in areas of high water stress****
Sustainable clothing uses biodegradable components from natural or recycled fibers. These materials grow with no pesticide or fertilizer use, consume less energy and water, and employ no chemical treatment, thus reducing the overall carbon footprint of these brands.
How can we make fashion more eco-friendly? ›- 1 Use sustainable materials. ...
- 2 Reduce water usage. ...
- 3 Use natural dyes. ...
- 4 Reduce waste. ...
- 5 Support ethical labor practices. ...
- 6 Invest in renewable energy. ...
- 7 Educate your customers. ...
- 8 Collaborate with like-minded brands.
Sustainable initiatives are various approaches that aim to improve the chances of long-term success by promoting efficient and responsible resource use. Being sustainable as an organization generally refers to its ability to achieve its business goals without affecting future generations by depleting their resources.
Why are sustainability initiatives important? ›The adoption of sustainable practices can yield the potential for a variety of benefits, including: Cost Reduction: Sustainable practices can lead to reduced energy consumption, lower waste disposal costs, and more efficient use of resources, resulting in significant cost savings.
What is the target sustainable initiative? ›
By 2040, Target plans for 100% of our owned brand products to be designed for a circular future. Our teams will continue designing to eliminate waste — using materials that are regenerative2, recycled or sourced sustainably — to create products that are more durable, easily repaired or recyclable.
Is Levi good or bad? ›Personality. Levi is admired and considered a hero by the people inside the walls for being the strongest soldier of humanity. When confronting his enemies, he can be extremely brutal and merciless towards them.
What is the Levi's scandal? ›Critics accuse Levi's (LEVI) of ignoring its own labor standards after it continued working with a factory in Turkey that fired around 400 people last year after they joined a union and went on strike over pay and working conditions. Turkey is a critical link in the global supply chain for apparel.
How are Levi's trying to be sustainable? ›Levi's has made commitments to responsible denim production, including incorporating lower-impact materials like reconstituted cotton, and significantly reducing water use, saying in its 2025 Water Action Strategy report “we commit to reducing the amount of water we use for manufacturing in areas of high water stress ...
What is the mission statement of the Levi Strauss Foundation? ›Our mission:
The Levi Strauss Foundation advances the human rights and well-being of underserved people in places where the company has a business presence.
In fact, we would not be the company we are today if it weren't for Levi Strauss, who was himself an immigrant. He instilled a sense of doing what's right, and our company values of empathy, originality, integrity and courage are perhaps even more meaningful today than they were 163 years ago.
What is Levis brand message? ›Better Clothes.
And it's about bettering the planet and the communities that share it at every step along the way. We've always stood up for what's right — and creating sustainable clothing is no different.
At Levi's®, we stand behind the quality of our products and want you to love every purchase. A 2-year warranty backs all Levi's® products against manufacturing and material defects (excluding normal wear and tear).